USA NY General 6075002 Global Media Firm Seeks Digital Media Planner Job

Categories: Marketing, Sales, Business Development

Job Description
We have an exciting opportunity to join a Global Media Giant that seeks Digital Media Planner for their New York office. This fun, creative and innovative advertising agency has been noted as one of the best places to work in NY.
Company Overview:

They are a media investment management company with offices across the globe. Their client base is a vast mix of multinational and local businesses, and holding an expansive representation across multiple product and service types.

Digital Media Planner role:
Prepare interactive media plans, schedules, cost estimates and contracts
Reserving media space and issuing insertion orders, cancellations and change requests
Developing and adhering to budgets
Coordinate between ad-serving departments, creative, off line, and account
Negotiating and purchasing Internet media utilizing various pricing models
Reviews sites
Maintaining media reference files and contracting media representatives
Assisting in client presentations and new business pitches
Targeting new media trends and tactics to create innovative media programs
Managing day to day plan changes/maintenance of media plans
Working directly with assistant media planner in creating, updating, and presenting media plans
Responding to competitive requests
Researching and compiling competitive data
Develop and apply a working knowledge of basic media concepts, terminology, media math and media plan execution (e.g., reach, frequency, universe, rating, CPM)
Responsible for analysis, planning, placement and related reports

Job Responsibilities Continued:

Assemble and evaluate marketing data to determine the clients advertising and media needs
Analyze media alternatives to recommend how to best allocate the advertising budget
Maintain regular contact with junior level clients and account management
Train assistant media planner(s)
Keeping up with Market place opportunities
Evaluate and propose targeting, geography, scheduling, support level, and budget
Work with other teams to solve media problems (e.g. buyers understand planners and vice versa, execution of integrated/added value programs, billing discrepancies, traffic problems, contract loading, pre-emption, make-goods)
Write POVs

Job Requirements:
Bachelors degree, preferably with a concentration in advertising, marketing, business administration, and communications
2-4 years of media planning experience (Digital/Interactive environment)
Knowledge of research tools (DoubleClick Dart, Atlas) and accounting tools
Familiar with Internet technologies, Internet business models and online media trends
Strong quantitative and analytical skills
Excellent verbal and written communication skills
Detail oriented with exceptional critical thinking and problem solving abilities
Proficiency with Microsoft Excel, Word, and PowerPoint
Ability to multi-task, work successfully with teams, and work under pressure
Excellent Time management skills
Ability to take direction and guidance
Ability to effectively follow through on tasks and on time
We are an equal employment opportunity employer.

Job Requirements