USA IL General 6073713 CHIEF MARKETING OFFICER Job

Categories: Marketing, Business Opportunity, Executive

Job Description

Chief Marketing Officer

Chief Marketing officer is responsible for leading the marking functions and to clearly establish a well-developed, cohesive and overarching marketing strategy to build the brand in line with core values and to take the organization to new areas of revenue and opportunity.

Job Requirements

• Help to inspire the internal organization by articulating the true essence of the brand.
• Lead, motivate and develop a passionate, committed Branding and Communications team.
• Supervise the day-to-day operations, staff and related agencies.
• Work with the President/CEO to identify and develop growth opportunities into new areas, new geographies, and/or new channels while retaining and sustaining the culture of excellence, integrity and leadership embedded it is Vision and Mission.
• Work with the Director of Marketing to train and develop the Ambassador team
• Management of the COWC Executive Marketing staff and their core responsibilities.
• Educate and build awareness about the Vision and Mission while continuing to strengthen brand image in taking Chiro One Wellness Centers nationally.  
• Actively seek and manage multiple marketing strategies then ensure the seamless execution of the strategy across channels and constituents.
• Monitor and manage the ROI for all marketing initiatives.
• Be responsible that all communication is presented in a powerful, educational and enrolling way and appeals to the needs and interests of our target market.
• Enable an environment defined by communication, learning, and dynamic creative output.
• Oversee weekly Mar-Com Meeting with all Marketing Staff department heads for updates, status of projects and results.  

Key Strengths and Attributes

• Demonstrated ability to develop and maintain a business, sales and marketing plan for global expansion.
• Demonstrated ability to develop and maintain effective business, sales, and marketing plans.
• Demonstrated ability to accurately forecast results monthly, quarterly, and annually.
• Proven ability to successfully manage a departmental budget.
• Demonstrated ability to read, analyze, and interpret complex contracts, proposals, and other related documents.
• Demonstrated ability to successfully resolve situations that are broadly defined, complex, diverse, and occasionally unprecedented.
• Ability to effectively influence and gain buy-in across multiple organizational levels.
• Proven track records of generating results, managing teams and collaborating with others on integrated marketing efforts in a national/global scale.
• Solution oriented approach to realize strategic and measurable results objectives.
• Extensive project management experience, ability to manage heavy workloads and rapidly shift priorities based upon the organizational needs.  
• Strong strategic and business acumen.
• Strong management skills and experience leading wide-scale initiatives.
• Excellent interpersonal, presentation and written communication skills.
• Thorough knowledge of the creative production process.
• Experience working in a complex, fast-paced organization in strongly preferred.
• Flexibility and ability to travel.

• BA/BS in marketing/communications/business is required
• Master’s degree is preferred.
• Healthcare and/or retail experience preferred but not necessary
• Greater than 5 years in marketing, analytics, consumer insights, sales/business developments, management and leadership experience.
• Strong general business orientation required and experience with profit and loss.
• Must have clear grasp of marketing function’s role in driving business acquisition and retention.
• Understanding of and experience in developing advertising strategy, experience in developing and or evaluation of marketing collateral, and familiarity with media/PR planning.
• Collaborate with COWC executive team to lead integrated, effective overall business plans to meet financial and growth objectives.
• Provide strong, proactive leadership to maintain a positive business climate, motivate employees, and function as an effective advocate for change and growth.
• Effectively leverage market data to drive strategic decisions and deliver on growth objectives.
• Strengthen and maintain a collaborative, goal-oriented, entrepreneurial environment that stresses employee performance, teamwork, management credibility, and success.
• Experience working as a CMO in both practical daily functions and developing, implementing and analyzing growth strategies.